Many Reputation Managers are scrambling to save their client’s position in the Google’s Search Engine Results Pages (SERPs). Let’s start from the beginning.
It is often said that you should not create your website with the sole purpose of pleasing Google’s algorithm. Time after time webmasters have been advised to build the content on their site so that it is a pleasurable experience to visitors. They reasoned correctly that visitors would have a good experience and would naturally link back to the site.
Here are some questions you need to ask yourself about the content on your website:
- Is the information in your article trustworthy?
- Does your site offer more substantial value than most other pages in the SERPs?
- Could you see your website as a recognized authority in the niche you are targeting?
- Here are some other factors you may want to consider with your website and its content:
- Make absolutely sure your article has no stylistic or spelling errors?
- Make sure the content is not created in an attempt to manipulate Google’s search algorithm.
- Is the content spun or mass produced? If so, has it been outsourced to a large amount of writers?
- Is your content spread out by means of large networks?
- Is the content mass-produced by or outsourced to a large number of internet writers, or spread across a large network of sites?
- Does the website or articles produce an excessive number of ads? Too many ads pollute the integrity of websites and their content.
- Does your articles lack in specifics and are too short. Are they informative?
Many of the points above originate from a Google post Panda list. But there are more things to consider regarding the creation of content on websites.
- While you’re reading articles on your website do you feel they are written professionally? Are the articles shallow or does the author really know the subject presented.
- Some websites are “stuffed” with content that is relatively similar. Some webmasters do this but vary the keywords. Webmasters have often used this method to “take advantage of” Google.
- Would you consider giving your credit information on this site?
- Is the article created to inform your readers using two sides of the story?
- Has the article been developed and edited professionally or has it been created quickly without much thought.
- Make sure your articles provide a complete or comprehensive description of the topic?
- Is the website or article a page you would like to bookmark, Twitter or Tumblr it?
- Would you share the page with a friend, or recommend it to someone?
- Would visitors to your website complain when they see the pages from your website?
- How long will visitors stay on your website? If they stay for a long time it is a good indication you are doing something correctly.
If you want your website to rank well with Google you really need to follow the recommendations listed above. Take the time to create unique and interesting content that visitors to your website will enjoy reading. Build it correctly and they will come.
In the past, most reputation managers did not consider most of the recommendations presented here. They built Web 2.0 properties for the single purpose of occupying key positions on the first page of the SERPs. Little attention was paid to the quality of the content on the sites they developed. Often they would create properties with duplicate content and just build links to them. This strategy will no longer work. All of the properties that were used have to be revisited and revamped to be compatible with Google‘s new Panda update. Is your website compatible to the new Google Panda update. Has your reputation manager taken the necessary steps to address this issue?